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Getting business up on and on by writing and submitting articles, running PPC campaigns, list swapping and building seems more important than messing around with learning to the free Online Content Creator tools.
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For further information, search Lulu Help for 'Which books qualify for distribution' and 'What paper will my book have for your cover and interior?' The actual info you should use is scattered in their online Help, so please email me for my handy analysis sizes and paper colours that qualify for Lulu's Global Reach distribution.
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